Performance Marketing
Google, Meta, LinkedIn ads with daily optimisation. Real numbers, not vanity metrics.
Performance marketing is where strategy meets the daily grind. The brands that win on Google and Meta are not the ones with the prettiest creative — they are the ones whose teams optimise every day, not every quarter.
We run paid media as if every rupee is yours (because it is). Daily optimisation, weekly experimentation, monthly strategic pivots. No autopilot, no set-and-forget campaigns, no agency-style “we will look at it next month”.
Everything you need, nothing you don’t.
A clear process, no surprises.
- 01
Account audit
Conversion tracking, attribution, account structure, creative library, audience segments. We find the holes before scaling spend.
- 02
Tracking + measurement
GA4, server-side tracking, conversion API, offline conversion uploads. You cannot optimise what you cannot measure.
- 03
Campaign launch
Tightly themed ad groups, hand-built audience layers, 5–7 creative variants per campaign at launch.
- 04
Daily optimisation
Bids, budgets, search term mining, negative keywords, creative refresh, audience tweaks. Five days a week, every week.
- 05
Weekly creative cycle
Two new ad creatives shipped per campaign per week. We test angles, hooks, and formats relentlessly because creative is the new targeting.
Ideal for
- ✓ Businesses with a clear conversion event (lead, purchase, signup) and tracking already half-set-up
- ✓ B2B SaaS running Google Search and LinkedIn
- ✓ D2C brands running Meta Advantage+ and Google Performance Max
- ✓ Education and finance brands with high-intent search demand
Outcomes
- → CPA reduction of 20–40% within 60–90 days
- → ROAS uplift of 30–60% via better creative + audience layering
- → Predictable, scalable spend you can forecast against quarterly revenue targets
- → Weekly performance reports with insights and next steps, not just charts
Common questions
Will you manage just one channel (e.g. only Google)? +
Yes. Single-channel engagements start at ₹50k per month management fee. Most businesses get better results from a 2-channel mix.
What ad budget do I need to start? +
We work with monthly ad spends from ₹50k to ₹50L. Below ₹50k the optimisation cycle is too slow to be useful; above ₹50L we add a senior strategist to the account.
How do you bill? +
Two options: flat monthly fee (best for budgets under ₹5L) or 10–15% of ad spend (best for larger accounts). No hidden percentages, no kickbacks from platforms.
Get a quote for
Performance Marketing
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